AI For Marketing And Product Innovation by A K Pradeep, Andrew Appel and Stan Sthanunathan

The Blurb On The Back:

AI For Marketing And Product Innovation offers product innovators, creative talent and marketing professionals a hands-on and highly accessible guide to artificial intelligence (AI) and machine learning (ML).  The authors (a team of experts at the intersection of neuroscience, technology, insights, and marketing) reveal how to harness AI and ML to accelerate product innovation and marketing.  These two powerful new tools stand poised to revolutionize the way we sell products and make innovative breakthroughs.

This vital resource explores a wide range of business-related topics, from innovation, branding, pricing and promotions, creative storytelling to the future of market research and advertising agencies.  All the techniques presented in the book have become algorithms and serve as real-life examples of AI and ML at work.  In addition, the authors outline the resources, the skills, best practices, terminology, and metrics required to harness the unparalleled and rapidly expanding power of these twin technologies.  AI For Marketing And Product Innovation provides an in-depth look at what AI is, what it can – and cannot – do, and contains practical ideas and insights on ways in which to apply that knowledge to your business and career development.

Throughout the book, the authors neither resort to mathematical mumbo-jumbo nor do they present an endless array of irrelevant case studies.  Instead, they challenge us to “Think Different”.  AI For Marketing And Product Innovation is filled with the information needed to understand the practical business implications of Artificial Intelligence and Machine Learning.  In clear terms, the book shows how to put them to work to gain a competitive advantage in today’s increasingly digitally-driven economy.

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Hope For The Best by Jodi Taylor

The Blurb On The Back:

You can’t change History.  History doesn’t like it.  There are always consequences.

Max is no stranger to taking matters into her own hands.  Especially when she’s had A Brilliant Idea.  Yes, it will mean breaking a few rules, but – as Max always says – they’re not her rules.

Seconded to the Time Police to join in the hunt for the renegade Clive Ronan, Max is a long way from St Mary’s.  But life in the future does have its plus points – although not for long.

A problem with the Time Map reveals chaos in the 16th century and the wrong Tudor queen on the throne.  History has gone rogue, there’s a St Mary’s team right in the firing line and Max must step up.

You know what they say.  Hope for the best.  But plan for the worst. 

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Teen Pioneers – Young People Who Have Changed The World by Ben Hubbard

The Blurb On The Back:

Teen Pioneers celebrates the groundbreaking achievements of twenty young people. From journalists to political activists, and from inventors to green entrepreneurs, each of these teenage pioneers has acted to help others and make our world a better place in which to live.

This book will inspire and empower you and prove that anyone, no matter their age, can make a difference. 

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Heartstream by Tom Pollock

The Blurb On The Back:

Heartstream: The App That Allows You To Feel Everything

Amy Becker is a star. She’s used Heartstream to broadcast every moment of her mother’s illness. It’s the realest, rawest reality TV imaginable, and it’s everywhere.

On the day of her mother’s funeral, she goes home to find a fan of hers in the kitchen. She’s rigged herself and the house with explosives – and she’s been waiting to talk to Amy for a long time.

Amy is about to discover just how far true obsession can go.

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The Joy Of Missing Out: The Art Of Self-Restraint In An Age Of Excess by Svend Brinkmann

The Blurb On The Back:

”Because you’re worth it”, proclaims the classic cosmetics ad.  “Just do it!” implores the global sports retailer.  Everywhere we turn, we are constantly encouraged to experience as much as possible, for as long as possible, in as many ways as possible. FOMO – Fear of Missing Out – has become a central preoccupation in a world fixated on the never-ending pursuit of gratification and self-fulfilment.

But this pursuit can become a treadmill leading nowhere. How can we break out of it?  In this refreshing book, bestselling Danish philosopher and psychologist Svend Brinkmann reveals the many virtues of missing out on the constant choices and temptations that dominate our experience-obsessed consumer society.  By cultivating self-restraint and celebrating moderation we can develop a more fulfilling way of living that enriches ourselves and our fellow humans and protects the planet we all share – in short, we can discover the joy of missing out. 

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Death In The Spotlight by Robin Stevens

The Blurb On The Back:

The whole theatre seemed on edge.

There was a feverish atmosphere seeping into every corner of the Rue, as though the whole cast was sickening. 

Daisy and I both knew that something was brewing. 

Daisy Wells and Hazel Wong are off to the beautiful Rue Theatre in London, where they will face an entirely new challenge: acting. But behind the theatre’s glittering façade, the girls soon realise that there is trouble at the Rue.  Jealousy, threats and horrible pranks quickly spiral out of control – and then one of the cast is found dead.

As opening night looms closer, Hazel and Daisy must take centre stage and solve the crime – before the killer strikes again. 

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