Artificial Intelligence In Practice by Bernard Marr and Matt Ward

The Blurb On The Back:

Adopt AI-solutions to meet real-world business problems.

Artificial Intelligence In Practice is a practical resource that demystifies how Artificial Intelligence (AI) and machine learning can be used to solve common business challenges and open the door to opportunities that often exceed expectations.  The book is filled with insights from some of the most important AI giants including Google, Microsoft, Amazon, ALibaba, and other forward thinking industry leaders.  It also presents compelling case studies from traditional businesses and startups, that detail how AI is being applied in the real world of business. 

Bestselling author and AI expert Bernard Marr offers detailed examinations of 50 companies that have successfully integrated AI into their business practices.  He provides an overview of each company, describes the specific problem AI addressed and explains how AI offered a workable solution.  Each case study contains a comprehensive overview, some technical details as well as key learning summaries.

Artificial intelligence and machine learning are the most important modern business trends that are driving today’s (and tomorrow’s) successes.  As the book’s myriad cases demonstrate, AI can be used in industries ranging from banking and finance to media and marketing.  By adopting AI technology, any business, no matter what size, sector or industry, can advance innovative solutions to their most demanding challenges.  

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Unlocking Creativity by Michael A. Roberto

The Blurb On The Back:

Creativity is an elusive but essential component of innovation and success in competitive, changing markets.  The old way of thinking had it that creativity was a kind of mystical property possessed only by certain innately talented people.  If an organisation wasn’t innovative enough, its leaders simply needed to find and hire those rare creative people.  The past few decades of constant disruption by newcomers has roundly proven this theory false, even if organisational leaders don’t recognise it yet.  Years of trying to recruit and retain creative workforce’s just hasn’t helped the established players keep up.

If hiring creativity isn’t helping, it means that organisations have all the creativity they need but aren’t harnessing it properly.  What’s going wrong?  Some people point to the pressure to keep shareholders happy and to other external pressures, claiming that market forces prevent them from giving creativity the space to develop.  But the supersonic rise of companies like Netflix and Amazon show that market forces aren’t stopping the people who really know how to innovate.  In Unlocking Creativity Michael A. Roberto draws on years of investigation to reveal the true nature of the problem: enterprise-wide mindsets that stifle creativity on a daily basis.

Every organisation is full of creative minds just waiting for an opportunity to shine.  Unfortunately, deeply entrenched organisational cultures and ways of thinking frustrate people when they try to present original ideas.  Without knowing it, we may be falling victim to one of the six mindsets that prevent talented people from experimenting, discovering, innovating and helping the organisation flourish.

Unlocking Creativity presents the six mindsets that block creativity, bringing them to life through colourful examples and abundant research evidence, to help leaders recognise the habits that might be preventing creativity from taking flight.  With illustrations taken from far and wide – academic research, corporate case studies, hit TV shows, and rock and roll legends all make eye-opening appearances in the pages of this book – Michael Roberto clears the fog around creativity and equips leaders with the insight they need to shift to supportive mindsets and cultures where creativity can thrive. 

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Bulletproof Problem Solving: The One Skill That Changes Everything by Charles Conn and Robert McLean

The Blurb On The Back:

7 straightforward steps to solving any problem with creativity and rigor

Complex problem solving is the core skill for twenty-first century teams.  It’s the only way to keep up with rapid change.  Winning organisations now rely on nimble, iterative problem solving, rather than traditional planning processes.  In this book you’ll learn the seven-step systematic approach to creative problem solving that will work in any field or industry.  It employs a highly visual, logic-tree method that can be applied to any problem, from strategic business decisions to global social challenges.  Charles and Rob, with decades of experience at McKinsey & Company and other institutions, provide a toolkit with 30 detailed real-world examples, so you can see exactly how the technique works in action.

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The Corner Shop: Shopkeepers, The Sharmas And The Making Of Modern Britain by Babita Sharma

The Blurb On The Back:

Britain is a nation of shopkeepers, and the story of corner shops is the story of who we are.

From the general stores of the first half of the 20th century (one of which was run by the father of a certain Margaret Thatcher), to the reimagined corner shops run by immigrants from India, East Africa and Eastern Europe from the 60s to the noughties, their influence has shaped the way we shop, the way we eat, and the way we understand ourselves. 

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AI For Marketing And Product Innovation by A K Pradeep, Andrew Appel and Stan Sthanunathan

The Blurb On The Back:

AI For Marketing And Product Innovation offers product innovators, creative talent and marketing professionals a hands-on and highly accessible guide to artificial intelligence (AI) and machine learning (ML).  The authors (a team of experts at the intersection of neuroscience, technology, insights, and marketing) reveal how to harness AI and ML to accelerate product innovation and marketing.  These two powerful new tools stand poised to revolutionize the way we sell products and make innovative breakthroughs.

This vital resource explores a wide range of business-related topics, from innovation, branding, pricing and promotions, creative storytelling to the future of market research and advertising agencies.  All the techniques presented in the book have become algorithms and serve as real-life examples of AI and ML at work.  In addition, the authors outline the resources, the skills, best practices, terminology, and metrics required to harness the unparalleled and rapidly expanding power of these twin technologies.  AI For Marketing And Product Innovation provides an in-depth look at what AI is, what it can – and cannot – do, and contains practical ideas and insights on ways in which to apply that knowledge to your business and career development.

Throughout the book, the authors neither resort to mathematical mumbo-jumbo nor do they present an endless array of irrelevant case studies.  Instead, they challenge us to “Think Different”.  AI For Marketing And Product Innovation is filled with the information needed to understand the practical business implications of Artificial Intelligence and Machine Learning.  In clear terms, the book shows how to put them to work to gain a competitive advantage in today’s increasingly digitally-driven economy.

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Winners Take All by Anand Giridharadas

The Blurb On The Back:

What explains the spreading backlash against the global elite?  In this revelatory investigation Anand Giridharadas takes us into the inner sanctums of a new gilded age, showing how the elite follow a ‘win-win’ logic, fighting for equality and justice any way they can – except ways that threaten their position at the top.

But why should our gravest problems be solved by consultancies, technology companies and corporate-sponsored charities instead of public institutions and elected officials?  Why should we rely on scraps from the winners?  Trenchant and gripping, this is an indispensable guide and call to action for elites and citizens alike. 

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The Happiness Fantasy by Carl Cederström

The Blurb On The Back:

In this devastatingly witty new book, Carl Cederström traces our present-day conception of happiness from its roots in early-twentieth-century European psychiatry, to the Beat generation, to Ronald Reagan and Donald Trump.  He argues that happiness is now defined by a desire to be ‘authentic’, to experience physical pleasure, and to cultivate a quirky individuality.  But over the last fifty years, these once-revolutionary ideas have been co-opted by corporations and advertisers, pushing us to live lives that are ever more unfulfilling, insecure and narcissistic.

In an age of increasing austerity and social division, Cederströmargues that a radical new dream of happiness is gathering pace. There is a vision of the good life which promotes deeper engagement with the world and our place within it, rather than the individualism and hedonism of previous generations.  Guided by this more egalitarian worldview, we can reinvent ourselves and our societies. 

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The Empowered Manager by Peter Block

The Blurb On The Back:

When the first edition of this book was published, the United States was in a time of recession, financial crises and growing unemployment.  Sound familiar?  Many companies rose to acclaimed success from these conditions by improving the quality of their products and services by shifting control from top management to employees closer to the work.  This revised and updated edition of The Empowered Manager casts fresh eyes on the theory and practice of optimizing the human system in your organisation in the context of how today’s businesses are changing at the speed of technological innovation.

Business has changed a lot in thirty years, but the philosophies and practices managers use to lead teams are still stuck in a patriarchal mindset.  This brilliantly reimagined Second Edition is for everyone who wants to be a force for change and improvement in a stagnant workplace culture where safety, advancement, control, and the desire to hold someone else responsible is forefront on people’s minds.  The potent blend of theory and actionable practices provides a clear path for embracing the technology eliminating the tedious tasks from employees’ job descriptions and empowering them with the abilities to better serve customers. Whether you’re a manager or an employee, the inspiring guidance inside lets you step out of the negative office politics fuelling the status quo and gives you the skills to act with autonomy and compassion in service of a vision in order to “own” the performance of your team.

Bring out the entrepreneurial spirit in your entire team and get them invested and excited about the work by:

  • creating a unit that exemplifies your deepest personal beliefs about your employees and the organisation and puts in place the systems to make it a reality
  • developing high-integrity strategies for neutralising adversaries, motivating fence sitters and focusing mostly on allies
  • mastering practical tips for aligning your vision with everyday practice, including how to handle meetings, restructure teams, and manage communications.

The Empowered Manager, Second Edition gives you a clear path to becoming the leader your organisation needs to positively impact performance, build accountability and enhance job satisfaction for everyone – including top management. 

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Do Central Banks Serve The People? By Peter Dietsch, François Claveau and Clément Fontan

The Blurb On The Back:

In the wake of the 2007 financial crisis, central banks injected trillions of dollars of liquidity – through quantitative easing – to prevent financial meltdown and stimulate the economy.  The untold story behind these measures is that they have come at a considerable cost.

Central bankers argue we had no choice.  Using examples from Europe and the US, this book shows why this claim is false.  It outlines why we should worry about the role played by central banks since the crisis and what could be done about it.  Not only do central bank policies drive economic inequality, they have also become worryingly dependent on financial markets.  Far from applying neutral and scientific solutions, their expertise is often biased in predictable ways.

This book is a sobering and urgent wake-up call for policy makers and anyone interested in how our monetary and financial system really works. 

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Lean Six Sigma For Leaders by Martin Brenig-Jones and Jo Dowdall

The Blurb On The Back:

Outstanding quality control and continuous improvement shouldn’t be complicated and burdensome.  Now, you can quickly understand and practice the next-level solution to operations management with Lean Six Sigma For Leaders.

Written by industry influencers with a long, brilliant record of producing high-performing teams, this practical manual opens up the world of Lean Six Sigma in a way senior management can immediately use to create the optimal environment for improving operations every day.

A diverse collection of illuminating case studies reveal how organisations in several industries succeeded or failed using the Lean Six Sigma approach.  First-hand insights from the managers leading the initiative offer valuable advise on what they learned and might do differently next time.

Start your new path to ever-increasing levels of excellence with Lean Six Sigma For Leaders

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